Good designers have a degree in design, years of experience, technical expertise, and a natural eye for design, but sometimes you may not have the time or resources to hire a designer for your business. I always get asked, how do I learn how to...

Every form of art or design has some kind of element of communication. You know your brand better than anyone, and communicating how you would like your designer to capture the message of your brand can sometimes be frustrating. When working with a designer often...

Thinking of taking on some creative direction of your own? There are a few graphic design best practices that every business should be aware so that they can adequately provide feedback and creative direction to their agency or freelance graphic designer. 1. BE ORGINAL. I’ve said this...

A great design sends a clear message as to what your business is or what it does. Sometimes entrepreneurs get a little too excited about all they have to offer, and try to cram it all in to one design. Unfortunately, this can cause clutter...

You’ve started a successful business, so now what? The first step will always be to build your visual brand that includes your business name, logo, and website. Creating the logo is the start to every visual brand, check out my article on the entrepreneur’s guide...

As marketing continues to be more and more competitive, especially digital advertising, the growing trend of personalization is helping businesses generate leads. If you are a business that has a very specific target audience, you can use design techniques to attract the consumers that are...

Many businesses are going digital. Digital advertising is more cost effective than print, you can track the success of the ad, and there are endless places on the web to advertise on.  These types of ads have been around almost as long as the web...