Ever wonder how you get a website started? As I’ve discussed in my previous blog posts, a website is a must have for any new or existing business. Your website will explain your products or services, you’re your story, promote offers, give people a way...
You’ve started a successful business, so now what? The first step will always be to build your visual brand that includes your business name, logo, and website. Creating the logo is the start to every visual brand, check out my article on the entrepreneur’s guide...
As marketing continues to be more and more competitive, especially digital advertising, the growing trend of personalization is helping businesses generate leads. If you are a business that has a very specific target audience, you can use design techniques to attract the consumers that are...
Many businesses are going digital. Digital advertising is more cost effective than print, you can track the success of the ad, and there are endless places on the web to advertise on. These types of ads have been around almost as long as the web...
Your business can use design to visually drive people in, especially with powerful typography. The design of type is often forgotten or undermined in marketing decisions, but the fact is that when someone takes something so common like letters, and make them stand out, people...
There are so many talented designers that specialize in different areas of design that you can hire to help brand your business. Some larger companies may choose to hire a creative agency (check out DesignRush to find an agency), to handle their branding, while other businesses...
Parallax scrolling is a very popular web design trend that we are starting to see as we browse the internet. Some of you have seen it, admired it, but not necessarily thought about what it is and how it can be used. So what exactly...
Lately I’ve been getting a lot of design requests for brochures or brochure re-designs and wanted to discuss design concepts that will hopefully entice your potential customers to actually read your brochures. Brochures are often mailed, displayed at the business, or given away at events...
We all know by now that every business, big or small, needs a website. If your business isn’t getting the growth it is expected to see, an absent or bad website may be the cause. This has almost always been the case, however in today’s...
1. Design helps consumers decide. Let’s face it, when buying products looks do matter. When I’m walking down the aisle of a grocery store looking for a nice bottle of wine with a million different brands in front of me, how will I choose? I know...