In today's digital age, email marketing has risen to the forefront, overtaking traditional direct mail marketing. The reasons are crystal clear: email marketing is cost-effective, offers immediate delivery, enables swift consumer responses, and aligns perfectly with our fast-paced world, where people frequently check their email...
Whether you are new local business or a growing tech start up, you are going to need a great logo to define your brand’s image and a designer to help you create it. I always recommend the first step to creating a logo is to...
It is becoming a known fact that visual social media posts lead to a higher level of interest and engagement from your followers. However, because this is a growing trend and a well-known fact, a new demand for unique images has developed. Graphic design can...
Having an online presence should be your number one priority when starting your business or creating a marketing plan. I work with a lot of extremely talented and wonderful business owners that have all kinds of specialties and with outstanding customer service, but they need...
Good designers have a degree in design, years of experience, technical expertise, and a natural eye for design, but sometimes you may not have the time or resources to hire a designer for your business. I always get asked, how do I learn how to...
Every form of art or design has some kind of element of communication. You know your brand better than anyone, and communicating how you would like your designer to capture the message of your brand can sometimes be frustrating. When working with a designer often...
Deciding whether it is time to re-design your brand image can be a challenging decision to make. Maintaining an up-to-date and relevant visual brand without destroying your years of brand awareness is the key to a successful redesign. If you’ve had negative feedback on your...
There are a few must-have features of websites that are expected with today’s modern scroll and swipe world that have become every user’s norm. Whether on a desktop, tablet, or mobile device there is a certain level of interactivity and response we users expect to...
Thinking of taking on some creative direction of your own? There are a few graphic design best practices that every business should be aware so that they can adequately provide feedback and creative direction to their agency or freelance graphic designer. 1. BE ORGINAL. I’ve said this...
A great design sends a clear message as to what your business is or what it does. Sometimes entrepreneurs get a little too excited about all they have to offer, and try to cram it all in to one design. Unfortunately, this can cause clutter...